The Offer · Built on the value equation

A calmer, more confident, more connected kid — in weeks, not years.

“I help Sonoma County parents raise calmer, more confident, more connected kids through weekly horse-connection sessions — no riding experience needed.”

💜 Love the first session or it’s free — the $60 is credited toward the program.

A child resting against a horse in a quiet, trusting moment
🌿 Calm, confidence & connection — one horse at a time.
The path

The offer ladder

Five rungs, one job each — from a free first touch to a family that stays. Every family climbs in at the $60 Discovery.

0

Free guide

Job: earn the email & build trust — “5 Ways Horses Help Kids Feel Calmer & More Confident.”

Free
email opt-in
1

Discovery Session Front door

Job: get them on the ranch & convert in person — 60–90 min, meet the herd, one connection activity, parent debrief.

$60
credited toward program
2

The Grounded Kids Program

Job: deliver the transformation — the 6-week core offer that earns the “wow.”

$597
or 3 × $209
3

“The Herd” Membership

Job: the profit center — keep growth going with one weekly ranch visit; locked rate, first pick of slots.

$279–649
/mo · 3 tiers
4

Ascension & add-ons

Job: expand the relationship — siblings, adult “Reset with Horses,” school-break camps, workshops, birthday parties, gift cards.

Varies
grow lifetime value

Front end offsets the ad cost. The membership is where the profit lives — and neurodivergent kids thrive on routine, so the weekly rhythm becomes natural retention.

The Grand Slam offer

The Grounded Kids Program

So good it feels unreasonable to say no — the whole 6-week transformation, stacked.

The Grounded Kids Program

In 6 weeks, your child goes from overwhelmed and unsure to noticeably calmer, more confident, more connected — with tools they use at home & school.

DeliverableWhat it isAnchor value
6 weekly horse-connection sessions Six 1-hour ground sessions — the heart of the change. No riding required. $540
Personalized growth focus A plan built around your child — calm, confidence, boundaries, or connection. $97
Parent progress notes A short written note after every session so you see the shift week to week. $150
“Bring-It-Home” parent toolkit Simple at-home practices that carry the calm & confidence off the ranch. $47
Mid-program parent check-in A 15-minute call to celebrate wins and fine-tune the focus. $75
Graduation session + keepsake photo A final celebration of how far they’ve come — with a photo to keep. $40
Priority enrollment + locked rate First pick of slots into The Herd at your locked member rate. Bonus
Total anchor value $949
Your investment
$597
or 3 × $209
Your $60 Discovery is credited toward it.
A child grooming a horse with a genuine, proud smile

Real scarcity, on purpose

Slots are genuinely limited — small cohorts, fixed start dates, and an honest waitlist when pods fill. No fake timers, ever.

💜

Love the first session, or it’s free.

Bring your child to the $60 Discovery. If it isn’t the right fit, you pay nothing — and when you enroll, the $60 comes right off your first payment. The only real risk is staying stuck.

The continuity engine

“The Herd” membership

The growth doesn’t stop at week six. One ranch visit a week keeps calm, confidence & connection compounding — locked rate, first pick of slots, fair 30-day cancel.

Connect

$279/mo
For the steady weekly rhythm.
  • 1 weekly horse-connection session
  • Same horse & guide each week
  • Locked member rate
  • First pick of slots
⭐ Most popular

Grow

$499/mo
For families who want momentum.
  • 2 sessions/mo — or 1 + a workshop
  • Member workshops included
  • Locked rate & first pick of slots
  • Everything in Connect

Family

$649/mo
For two siblings, together.
  • Two siblings enrolled
  • Weekly sessions for both
  • Member workshops included
  • Best value per child

Fair month-to-month terms — 30-day cancel, no lock-in. Full pods open by genuine waitlist only.

How the funnel flows

Meta ad free guide or straight to the $60 Discovery convert in person to the 6-week Program roll into The Herd expand to siblings, adults & camps.

Front-end offsets the ad spend; membership is the profit center. Speed of follow-up (under 5 minutes) is the cheapest growth lever we have.

It all starts with one relaxed hour.

Book the $60 “Meet the Herd” Discovery. Meet the horses, try one connection activity, and see what shifts — no riding, no pressure, no commitment.

Book the $60 Discovery →

💜 Love it or it’s free · credited toward enrollment