Websites, ads, and offers — all drafted around one focus: parents of kids who feel big things. Nothing here is final. It's a starting place, so you can point at what feels like you and we build the real thing from there.
— Brian & the team
Hi Christal,
We took everything we know about your work — the horses as honest mirrors, the kids who walk to the car standing a little taller — and turned it into a set of concepts: a few different website looks, some Facebook ad ideas, and a clearer way to package your offers.
For this round we focused on one person: the parent of a sensitive, neurodivergent, or big-feeling child (roughly ages 5–13) — the family that's already showing up for you. Speaking to one person clearly tends to bring in more people, not fewer. But this is still a brainstorm, and you know these families better than anyone.
Read through it all, then tell us four things:
Which words sound like you? Which headlines made you nod (or cringe)?
Which look and feel fits the experience you give families?
Which way of packaging your sessions feels right and fair?
Which ad angles you'd be proud to put your name on.
Different doorways to the same warmth. Some are full home pages, some are deeper pages (the Discovery Session, The Herd) — open whatever catches your eye.
A full home page led by emotion — the parent's worry up top, the horses as the gentle answer. Warm and story-first.
Open →
The easy first step, on its own page. A relaxed first visit that earns trust before anyone commits to more.
Open →
The "growth doesn't stop at week six" page — turning a great experience into a steady weekly rhythm families keep coming back for.
Open →
Calm, grounded, premium. Soft tones and serif headlines — the same mood as this gallery. "Calm, focus & connection through horses."
Open →
More color and energy, kid-forward. "For the kid who can't sit still." Friendlier and lighter on its feet.
Open →Quiet, spacious, high-end. Lots of breathing room, very few words. Feels like a calm exhale.
Open →
Big, full-bleed photos do the talking. Most dramatic of the four — your real moments front and center.
Open →
A fuller, more built-out home page draft — closer to a finished site. See how a complete page reads start to finish.
Open →
The deeper "here's the transformation" page: the 6-week journey, the value, the guarantee. The page that turns interest into a yes.
Open →
A second take on the weekly membership, in the built-out site style. The piece that keeps families with you month after month.
Open →Seven ways to say the same true thing on Facebook — confidence, calm, connection, "it's not riding lessons," a parent's own words. All written to be Meta-compliant (we never name a child's condition). Tell us which ones you'd run.
A simpler way to package what you already do — a $60 first visit, a 6-week program, then a steady monthly membership. Built so the math actually works for you, and stays fair for families.
No forms, no homework. Just reply to Brian with the names of the pages, ads, and offers that resonated — and any words or parts that felt off. Even "I love the warm one but hate that headline" is gold.
From your favorites, we'll build one real funnel, one real offer, and put it live.